People Report does not just add value, it is a business imperative.
People Report provides the information we need to stay cutting edge.
You, your team, and People Report Best Practices events recharge and enlighten me.
People Report data is industry leading.
Joleen Goronkin, President at People and Performance Strategies
Ian Vaughn, COO at Raising Canes
Kat Cole, President, Cinnabon
Kelli Valade, COO at Chili’s, Brinker International, Inc.

Registration and Agenda



2011 Best Practices Conference

Profitability alone was never enough; any business beholden to the Service Profit chain learned long ago to balance people and profits. Today, leading companies focus the future on the next big hurdle - measuring and achieving the Triple Bottom Line of people, profits and a sustainable future for our planet.

Join us in Dallas, TX on November 1 - 3rd, 2011, for the 16th annual Best Practices Conference, as we celebrate the milestones of the People Report Consortium, and bring together the executive members of People Report and Black Box Intelligence. Count on being informed, inspired, and renewed as we tackle the triple challenges and opportunities of People, Profits, and the Planet.

"... your conference is the one to attend and one of the best collections of speakers, events, breakouts anywhere."
John Miller, CEO Denny's

"Thank you for another great conference! Congratulations on 15 years of making a HUGE contribution to our industry! "
Kate Shehan, VPHR, Legal Sea Foods

"The conference was the best I've attended yet. Great speakers and a great energy/positive spirit … It felt more collaborative than competitive ….top notch."
Christin Myers, Director Retention Strategies, Creative Restaurant Solutions

"You have the touch...a way to bring people together and inspirire them."
Michael Atkinson, CEO FohBoh

Conference Agenda

Tuesday, November 1st

1:30 pm - 4:30 pm | Black Box Intelligence
Inaugural International Symposium

We kick off People Profits and Planet with a special program for People Report & Black Box Intelligence colleagues deployed in the international markets, along with some very special guests, including Joe Canterbury of Starbucks Coffee International, Nick Shepherd of Carlson Restarants Worldwide, and Alan Branch of Global Franchise Partners.

Vice President of Business Development
Starbucks Coffee International
President & Chief Executive Officer
Carlson Restaurants Worldwide
Alan Branch
Global Franchise Partners
3:00pm - 4:00pm | BBI Preconference Workshop
Black Box Intelligence Community Introduced
Bill Schaffler and the BBI team will present key findings and insights, and explore ways to utilize the Sales Intelligence dashboards, and the new Prime Cost Intelligence dashboards. We welcome Financial, Marketing, Planning and Operating executives and analysts as we kick off the Black Box Intelligence Community. Don't miss this chance to join a unique network of analytical professionals.
4:00pm - 5:00pm | PR Preconference Workshop
Welcome to People Report Human Capital Intelligence
Meet your analysts and learn more about the new interactive report style and the future of predictive analytics; a deep dive into your new dashboards. We will review the new Electronic File Cabinets, along with your entire People Report product suite.
5:00pm - 7:00pm | Opening Cocktail Reception
Hosted by Constellation Wines
7:30pm - 9:00pm | Un-Conference Sessions
Blogging & Tweeting from the Corner Office: Social Media for Executives Presented by Jessica Miller-Merrell, CEO XCeptional HR
CEO, XCeptional HR

Wednesday, November 2nd

7:30am - 12:00pm | Service That Rocks
Community Service that ROCKS at the North Texas Food Bank
Get up early, grab some coffee, your 2011 Cintas tee shirt, reconnect with your friends, meet some new ones, and above all make a difference. This economy continues to hurt those least able to fend for themselves - our children. Texas has one of the highest rates of childhood hunger in the US. Let's put a dent in that ugly statistic.
1:00pm | Conference Opening
Conference Opening
Join us at the newly designed PRBBI stage - where we will host world class speakers, authors and operators in a format guaranteed to keep you in the room.


Conference Chair
CEO The Palm Restaurant
CEO, Consumer Edge Insights
Former Managing Director Morgan Stanley Consumer Research
Founder and Chairman, Black Box Intelligence
Industry Forecast & Report to Membership
CEO of K&N Management;
Winner 2010 Malcolm Baldridge Award
CEO, BJ's Restaurants & Brewhouse
Winner 2011 Legacy Award
CEO, Talent Agent, Author
The Business of Being the Best
5:30pm | Cocktail Reception
Cocktail Reception
7:30pm | Un-Conference Sessions
Social Mobile Demystified
You know it's important, but do you know how to leverage social mobile in your Marketing and HR strategies? Use your own apps or existing? The team at Talent Revolution will share some innovative ways best in class companies are using mobile to engage their audience and drive results with everything from text messaging, to location-based & custom apps. If you are just getting started, or want to share some of your own best practices, join the discussion and the fun.
Amanda Hite
Founder & CEO, Talent Revolution
Jill McFarland
Digital Marketer

Thursday, November 3rd

7:30am - 8:30am | Breakfast / Hot Topic Networking Roundtables
Please join us at breakfast on Thursday. Breakfast Roundtables will include topics such as: Marketing Return on Investment, Health Care Reform, Converting Data into Knowledge and Income with Guest Metrics, Immigration Reform, The Impact of Black Box Intelligence, The Power of Executive Coaching, The People Report Curve Jump, and I-9 and E-Verify Compliance.
8:30am | Conference Opening with City Year
Conference Opening with City Year
A Special Welcome from Dallas Mayor, Mike Rawlings
Citizen Leadership: Another New Model?
Ticked off and frustrated by the recent budget antics in Washington? You don't have to sit back and take it. There has never been a more important time for citizen leadership; real people, with real voices, making a real difference. Join respected moderator Peter Romeo, as he leads an open conversation with citizen leaders from both sides of the aisle. Learn about the critical legislative issues impacting our industry, and what you can do that matters.
Editor, Interactive Media, CSP Foodservice Group
CEO, National Restaurant Association
Vice President of Training and Development for Sage Hospitality Group and 2011 Candidate for Denver, CO City Council
Candidate for US Senate
Former CEO for Ruth's Chris
21st Century Workplace; Best Practices for Disruptive Times
CEO & Founder, People Report
Power Breakouts
Our signature small group sessions with experts.
Juggling the Yin & Yang of Healthcare and Wellness
We all know one thing about healthcare costs- they are going to increase. We also know that healthy employees are more productive, spend less time at the doctor's office, and ultimately can have a positive impact on the bottom line. Effective wellness initiatives balance creative benefit offerings and real concern for the employee with an eye on the bottom line. Learn from two top experts in the nascent field of "workplace wellness" how you can make a difference in your company.
Director Total Rewards, Taco Bell Corporation
Owner, context communication consulting, an award-winning HR communication consulting firm that specializes in workplace wellness and health care consumerism.
Digital Brand Science; Connecting Minds and Hearts of Consumers and Employees
Not many people know more about the digital landscape in the restaurant industry than Sarah Lockyer who will moderate a panel of social media superstars straight from the rankings of the Restaurant Social Media Index.  Focusing on how organizations are using mobile and social to engage both employees and consumers, while keeping the brand message consistent.
Online executive Editor at Nation's Restaurant News
Curve Jump! Social Learning Ahead
We all know that our employees are online, all the time, connected to friends, games, and information through social media and mobile platforms. Yet, close to 90% of our training programs are still delivered through OJT or in written manuals. The challenge to reinvent our training and development programs has never been more critical - or more challenging.
Owner, Discoverlink
Former executive at the National Restaurant Association Education Foundation and E-learning pioneer.
Brandon Hill
Co-founder & President, Light Bulb Media Productions
Former E-learning developer Hard Rock International
LinkedIn for Executives; Learn, Recruit, Market & Stay on Top of the Competition
This session will help executives in any function learn how to navigate the most powerful business social media platform available to drive measurable results in marketing, sales, HR/Recruiting and more. You and your company are searched every day on Linkedin; the impact of those searches is up to you.
Author, Founder & CEO Ajax Social Media;
A LinkedIn strategy consulting firm that provides LinkedIn-based solutions that drive business results; the only Certified LinkedIn Live partner in North America.
Predictive Analytics: Making Business Intelligence "Smarter"
Predictive analytics is an area of analysis that deals with collecting data and using it to predict future trends and behavior patterns. Bill and Peter will discuss how you might capture relationships in the information you have access to as you run your business and then use it to predict future outcomes.
CFO & COO, People Report & Black Box Intelligence
Paul Westra
Senior Research Analyst, Managing Director
Cowen and Company

Presentation of the 2011 Best Practices Award
This year we will annouce the top three contenders in each segment on September 30th. Stay tuned for the excitement.

Futurist, Author
The Shift Age & Shift Ed; Transforming K-12
Kensho; A Modern Awakening; Instigating Change in an Era of Global Renewal
3:30pm - 4:15 pm | Mixing Money & Meaning

Capitalism in the 21st century still works but clearly our outdated business models must be redefined. Conscious or Connected capitalism or "Changer of Commerce" - this panel explores how we lead our businesses to growth and profitability, not in spite of, but because of the fact that we are focused on all of our stakeholders.

President, Cinnabon and Moderator
CEO, Wildflower Bread Company
VP, National Accounts for Constellation Wines
4:15pm - 5:00pm | Closing Speaker
Stepping Up, How Taking Responsibility Changes Everything
5:15pm - 7:00 pm | Closing Cocktail Reception

Closing Cocktail Reception

7:00pm - 10:00 pm | Closing Dinner Party

Closing Dinner Party Celebration Hosted by BHI
Featuring Emerald City Band

Friday, November 4th

8:30am - 11:30am | Breakfast

People Report & CRTRA Total Rewards Breakfast

In a "talk show" format, experts from People Report and the CRTRA Board of Directos will host a conversation around real life issues and concerns from attendees to provide timely advice. The questions will cover topics such as health care, bonuses, recognition planning, performance management and succession planning. The session will provide attendees with advice and guidance on addressing reward situations/issues within their organizations. Here's an opportunity for some quick benchmarking from with your peers:
- Publicly pose those burning compensation questions and hear colleagues' opinions
- Listen to the questions other companies are facing, and hear the answers
- Network with people who do what you do in your industry
To RSVP for this breakfast, please contact Melissa Papaleo at

Event Details
Conference Date: November 1-3, 2011
Conference Location: Dallas/Addison Marriott Quorum by the Galleria
Room group rate: $149/night
Address: 14901 Dallas Parkway · Dallas, Texas 75254 USA
Registration Fee: $595

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