Our Mission

To be the catalyst for service companies seeking to balance people and profits.

Our Vision

To be recognized by service companies as a catalyst and model for an enlightened workplace.

About People Report™

In 1986, Joni Thomas Doolin founded American Service Management Resources (ASMR), a recruiting and consulting firm specializing in innovative approaches to human resource management. Renamed People Report™ in 1998, the company has earned a reputation in the restaurant industry as a firm with the highest standards of integrity and professionalism. Committed to helping clients "maintain the balance between people and profits" Joni has continually repositioned the company to meet the changing needs of the hospitality industry.

In 1995, under Ms. Doolin's leadership, the firm entered into an exciting collaboration with human resources and operating executives of six leading chain restaurant companies, to publish People Report™, a quarterly survey designed to competitively report key human resource statistics and trends. Acknowledged early on as an innovative and cutting edge resource, People Report™ was selected in 1996 by CHART (The Council for Hotel & Restaurant Trainers) as a strategic information partner for its members.

People Report™ Management

For more on our professional staff, you may move your mouse over the photo. Click on the name in the list for a brief biography, and contact information.


Joni Thomas Doolin, Founder & CEO
Teresa Siriani, President
Bill Schaffler, CFO/CAO
Kacy Oden, Director of Member Relations
Matt Smith, Director of Marketing and Communications
Melissa Papaleo, Manager of Marketing and Membership Relations
Nancy Thomas, Director of Operation Services
Shyam Patel, Vice President and Senior Human Capital Analyst
Victor Fernandez, Human Capital Analyst and Compensation Specialist
Michael Harms, Human Capital Analyst
Kathy Cavin, Human Capital Analyst

People Report™ Advisory Board

Sarah Chapin Partner The Chain Gang	Phil Friedman CEO McAlister's	Lewis Hollweg Chairman Batrus Hollweg, Inc.
Lou Kaucic Chief People Officer Emeritus Applebee’s International, Inc.	Steve King CEO & CFO Dave & Buster’s Inc.	Catherine Kreston President HR Trends
Ned Lidval CEO Rock Bottom, Inc.	Rosalyn Mallet President & COO Caribou Coffee	Kelli Valade VP People & Performance Brinker International
Anne Varano SVP HR & Communications Carlson Restaurants World Wide	Patti Wilmot EVP People First Domino’s Pizza	Kathleen Wood President & COO Raising Cane’s

17304 Preston Road, Suite 430
Dallas, TX  75252
(972) 364-0490 phone
(972) 385-0027 fax
email: