HR

People Report confab: Wane in hourly workers' turnover

Human-resources group attributes lower rate to slow economy, industry's retention practices

DALLAS (Nov. 17) - The nation's stalled economy is keeping management turnover rates steady and causing hourly turnover to decline at more than 70 high-profile casual-dining and quick-service restaurant chains across the country, according to People Report.

People Report is a firm that analyzes and tracks human-resources practices in the industry. For companies that use its tracking services, management turnover has averaged around 25 percent for the past three years, according to Joni Doolin, chief executive of the Dallas-based firm. Meanwhile, hourly turnover for the group has dropped from 124 percent in 2001 to 104 percent this year, she said.

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"We expect turnover to get worse as the economy improves," she said. "We believe people are hiding out in companies until things pick up a little bit."

Doolin shared that information with senior and human-resources executives attending a People Report conference at the Maggiano's Little Italy restaurant in the North Park Mall here.

People Report member companies account for more than 9,000 restaurants doing more than $30 billion in annual sales and employing more than 650,000 hourly employees and 56,000 store managers. Members include such chains as Chili's Grill & Bar, Red Lobster, Applebee's, T.G.I. Friday's and The Cheesecake Factory.

"Generally speaking, our consortium performs 10 percent better than the industry," said Doolin, who founded People Report six years ago.

For the past several years, members have gathered in Dallas to hear how the group is performing and recognize those companies with better-than-average employee turnover and diversity of newly hired managers. This year's conference was a two-day event that drew about 200 industry executives who listened to panel discussions and speakers as well as shared ideas and strategies in roundtable talks.

Guest speakers included John Sullivan, professor at San Francisco State University and former chief talent officer of Agilent Technologies; Bill Catlette, a human-resources consultant and author of "Contented Cows Give Better Milk"; Regynald Washington, chairman of the National Restaurant Association and vice president and general manager of Disney Regional Entertainment; Kathleen Wood, president of Elliot Solutions, a consulting firm; and Richard Rivera, president of Darden Restaurants.

But while the slow economy is helping to keep turnover low, so are progressive human-resources practices that take into account such factors as quality of life, diversity and community service, said Theresa Siriani, president of People Report, who presented statistics on the group's performance.

·  On average, about 50 percent of store managers newly hired by the group are women or minorities or both. Those companies that have more diversity in management also have lower turnover of managers, or 19 percent, compared with 37 percent for those with less diversity.

·  People Report members who offer such benefits as health care, dental care and 401(K) retirement plans have lower turnover than do those who do not.

·  Companies that contribute, sponsor or encourage employee participation in community service have lower hourly and management turnover than do those that do not. Hourly turnover is 109 percent and management turnover 32 percent for community-active chains, compared with a 134-percent hourly turnover rate and 35-percent management turnover rate for uninvolved companies.

·  Companies with lower turnover also spend more time on training. Those that spend one to two hours on orientation training have a turnover of 120 percent, compared with an 86-percent turnover for those that spend more than four hours on orientation. Siriani also noted some industry trends concerning how companies recruit and why employees quit.

Most managers are promoted internally from hourly ranks, but the second-greatest source for managers has been the Internet, followed by referrals from other employees, she said. However, those managers whose applications came from the Internet do not stay long, averaging only about nine months, compared with those who were promoted internally, who stay with a restaurant for an average of more than four years.

The quality of life remains the leading reason why both male and female employees leave their jobs, and is cited by 14 percent and 16 percent, respectively, Siriani said. About 12 percent of females and 11 percent of males simply walk off the job without notice. Other reasons for leaving include compensation and benefits, relocation, family reasons and unhappiness with their supervisors.

"One out of every 10 managers is just leaving; they are so unengaged," Siriani said. Challenges for the industry are not only compensation and benefits but also the implementation of flexible scheduling to accommodate quality-of-life issues and the creation of an engaging work environment, she said.

During the conference People Report presented its best-practices awards to those member companies that are succeeding in engaging their work forces, as demonstrated by their turnover averages and the diversity of new hires. Awards were given to chains with better-than-average hourly and management turnover and the percentage of new hires who are women or minorities or both.

Noah's New York Bagels took the honors for concepts with annual unit sales volumes between $500,000 and $1 million and with a per-person check below $5.

Corner Bakery Cafe placed first for the third year in a row among concepts with unit sales volumes below $2 million and per-person checks below $10.

California Pizza Kitchen once again had the "best practices" among full-service restaurants with annual unit sales volumes between $2 million and $4 million and per-person checks between $10 and $15. Claim Jumper Restaurants was recognized among concepts that have average unit sales volumes greater than $4 million and per-person checks greater than $15.

In addition, People Report presented its Heart of the Workplace Award to Rock Bottom Restaurants Inc. for incorporating its Rock Bottom Foundation's goals into the chain's vision and mission statements.

Pasta Pomodoro received this year's Catalyst Award, given to a company that has made significant progress in reducing turn-over and increasing diversity. The San Francisco-based full-service chain, which is backed by Wendy's International, saw turnover fall by 11 percent for managers and 8 percent for hourly workers, while women and minorities in management rose by more than 50 percent, chief operating officer Michael O'Keefe said.